Flor – Come Out. You’re Hiding (2017)
FLAC (tracks) 24 bit/44,1 kHz | Time – 36:49 minutes | 435 MB | Genre: Alternative, Inide
Studio Masters, Official Digital Download – Source: Qobuz | Front Cover | © Fueled By Ramen
LA-based, Oregon-bred four piece, FLOR, specialize in vibrant, self-reflective sensibilities set to the sounds of some of the best indie-pop you’ll hear all year. They’ve just released their highly-anticipated debut album, come out, you’re hiding, via Fueled By Ramen and are set to take over the music world this year, even making an appearance at NYC’s The Meadows Music and Arts Festival this fall. Mentors of sorts for the shy and introverted, flor’s music captures the essence of putting your heart out there despite your reservations, making their debut a stunning display of hope and light at a time when we need it most.
Oregon’s Flor make effusive, sparkling, synth-based pop that’s just as accessible, utilitarian, and stylishly designed as the bright, modular carpet-squares they share a name with. Admittedly, while their debut full-length album, 2017’s come out. you’re hiding, does hit you in the contemporary sweet spot where hooky indie pop-meets-atmospheric electronica, it never really inspires your innermost passion. The problem is that while no one would ever accuse them of ripping off another band’s sound, they also never really sound particularly like themselves. Lead singer/songwriter Zachary Grace has a sweetly delicate, often breathy croon that the band frames in shimmering keyboards, pulsing basslines, kinetic bits of electric guitar, and jaunty midtempo grooves. Try and imagine a more cherubic male version of Imogen Heap’s yearning electronic sound and you’ll get a sense of what Grace and Flor are going for here. It’s a sound almost tailor-made to appeal to the broadest possible spectrum of MGMT and Fun. fans. In that sense, they fit nicely alongside other similarly inclined bands like the Naked and Famous, M83, and St. Lucia. Admittedly, there are some nice hooks here and cuts like the lead-off “Guarded,” “Warm Blood,” and the buoyant 1975-esque “Where Do You Go” work as memorable mixtape fodder, with enough melodic juice and rhythmic pulse to keep you bopping along. Almost by design, however, Flor fit into a background aesthetic, a pleasing amalgam of scene settings perfect for stylish mid-day outings, relaxed coffee shop get-togethers, and of course, movie soundtrack romance. Which isn’t to say Flor come off as callously studied. Oddly, despite their inoffensiveness, they sound utterly earnest and seem to be achieving exactly the kind of mild musical vision they’re going for. Ultimately, this album offers a soft, almost too-pleasant sound that, like good carpeting, keeps you comfortable and complements the room, but otherwise rarely attracts attention.
01 – Guarded
02 – Warm Blood
03 – Heart
04 – Where Do You Go
05 – Back Again
06 – Hold On
07 – Restless Soul
08 – Unsaid
09 – Spoiled
10 – Overbehind